Folktellers Studios are experts in transmedia storytelling, helping entertainment franchises and corporate clients design, craft, and communicate compelling narratives. With Story Activate™, the Folktellers Studios process brings a holistic approach to creating engaging stories, taking into account all aspects of the narrative, including historical context, facts & figures, multimedia elements, and audience engagement.
Whether you are thinking about your external brand or internal culture, Folktellers Studios is fostering transformation change through storytelling. The following provides a brief outline of Folktellers Studio’s service offering surrounding their patented three-phase process of story activation.
Story Activate™
Story Activate™ is a patent-pending process developed by Folktellers Studios to help entertainment franchises and corporate clients develop and execute a purposeful storytelling strategy that can inspire audiences, increase engagement, and shape culture. By combining the worlds of entertainment, education, and technology, Story Activate™ crafts powerful stories that transform business or project.
The three steps of Story Activate™:
1. Story Board
Through targeted research and analysis, you will learn to tap into the unique attributes of your offering, designing a strategic story board blueprint that will optimize your brand, and engage your employees and customers.
2. Story Craft
We teach you to craft and produce dynamic story-focused content using a proprietary model, ensuring you have the latest message for your audience. During this phase of the Story Activate™ process, we explore compelling formats, interactive elements, and powerful multimedia to bring your story to life.
3. Story Tell
Using proven digital methods, you will learn how to consistently and effectively disseminate your message, which is key to organizational change. Properly channelized content for your audience ensures you see results from Story Activate™.
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