Securing Your Story

Securing Your Story

Folktellers Podcast Season 1: Episode 8

Protecting Your Narrative in an Open Market

Every business has Intellectual Property, and today it’s more valuable than ever. But most businesses don’t recognize it, protect it, or exploit it. It’s usually an afterthought. When an inventor develops something new, management may start thinking about patents. When a new brand is ready to launch, management may start thinking about trademarks. When an employee leaves and takes your new product to a competitor, management may think about trade secrets.

Every business needs to make Intellectual Property a top priority of business planning. Financial experts say that the Intellectual Property portfolio is typically one-third or more of the total value of a business. Intellectual property can also lead to greater profits, expanded market share, multiple streams of revenue, and better business reputation.

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